Internet Marketing Products
————————————————————————————————————————————
Search Engine Optimization or SEO
————————————————————————————————————————————
Search engine optimization or SEO will increase traffic to your site from both search engines and potential customers. Using our superior SEO product will help your site distinguish itself from your competitors. As a result of using our search engine optimization product your site’s ranking in the natural result pages will move to a significantly higher position. SEO will allow you to increase market penetration in your local, regional and/or national markets. Additionally, our search engine optimization product will improve your click-through rate and conversions. Clients that have used our SEO product have achieved a 2 to 1 conversion rate for natural search results versus paid listings.
————————————————————————————————————————————
Pay Per Click or PPC
————————————————————————————————————————————
Pay Per Click or PPC campaigns are an excellent addition to any internet advertising strategy because they allow you to control your advertising expenditures - you only pay if the user clicks on the link to your website. PPC campaigns also work very quickly bringing substantial traffic to your site in a short time period. At First Web Search we design both effective and efficient PPC campaigns. An effective pay per click campaign will move your website into a dominant position quickly. An efficient PPC campaign will maximize the ROI of your advertising expenditures. We also thoroughly research each of our pay per click campaigns which allows our client’s sites to place high in the sponsored listing on the search engines. A good PPC campaign will help keep your site high in the search engine rankings even when there are changes in search engine algorithms.
————————————————————————————————————————————
Website development
————————————————————————————————————————————
Website development is the infrastructure of your internet marketing strategy. Careful website development sets the stage for your site to have maximum search engine optimization. Additionally, our website development team will give your website a professional appearance which can give you a competitive advantage over other sites that may appear amateurish. Professional website development will also help your company create a website strategy that will differentiate your firm from your competitors. Powerful website development tools allow us to build a site that is quickly and easily found by your clients.
We seek detailed input from our clients so that our website development will ensure your key off-line marketing messages will be transformed into a dynamic and engaging online marketing opportunity. As result of this team effort in website development your website will embody your brand and increase the effectiveness of your product promotion. Our website development team also has the ability to make your site more than just a lead generator. We can actually transform your site into an online extension of your sales force with an integrated eCommerce solution.
————————————————————————————————————————————
Link building
————————————————————————————————————————————
Link Building is one the most important factors in search engine optimization. As a result of careful link building your site will receive increased traffic. Attention to the link building process will also improve your keyword rankings with the search engines. Your company’s visibility online will get significantly better due to the quality of First Web Search’s link building.
Link building is directly related to your search engine ranking. Major search engines determine the ranking of your site by analyzing the quality and counting the number of inbound links to it as well as the anchor text for these inbound links. Cursory link building i.e. just getting any link for the sake of having a large number of links can actually hurt your site’s rankings. What really matters in link building is how relevant the links are to your line of business. Strong link building develops a strong link foundation, which you can continue to build on as an extension of your traditional marketing and sales initiatives.
————————————————————————————————————————————
Tracking and Analytics
————————————————————————————————————————————
Tracking and Analytics assists in assessing how effective your site is based on a set of behavioral and conversion objectives. More specifically tracking and analytics helps you identify relevant details about your website visitors. Where your visitors go on your site and what they do while they are there are all captured by our tracking and analytics. Armed with this information from our tracking and analytics you can make more informed business decisions about the performance of your website. Tracking and analytics also will assist you in knowing how to tweak your online marketing campaigns.
————————————————————————————————————————————
Lead management
————————————————————————————————————————————
Lead management is a tool to help you measure and track your leads. A well designed lead management system will allow you to learn more about the visitors to your site. In fact, lead management will tell you why they came there and what exactly are they looking for. Our superior lead management system will also allow you to make better use of your customer profiles so that you can refine future advertising and follow up campaigns. Lead management assists you in knowing how to adjust your product offerings.
A precision lead management system will give you ideas for new website content and tell you if you need to change your current website content for usability which in turn will increase your conversion rate. Website usability itself can be increased with attention to lead management information.
First Web Search can offer you an effective lead management system which will identify different kinds of visitors to your website, assist them in finding the information they need quickly and easily and convert those visitors into customers.
Press Releases work approximately the same way online as they do offline. On the internet press releases bring new products into the limelight through online news networks and major search portals. A cleverly composed press release can improve search engine visibility significantly. Site relevance can also be increased by press releases. Clients use our press releases to alert current customers and prospects to new products and services. Press releases are an effective tool for exposing your business to new audiences.
Multilingual Search Engine (MSEO) gives you access to and enable you to penetrate international markets thereby expanding your market considerably. MSEO will position your site so that it will be indexed in the natural results of the foreign search engines in languages other than English. If you want to rank with the top international search engines multilingual search engine optimization will get you there. Our intensive keyword research will maximize your MSEO and cause your site to achieve higher ranking for these keywords.
